Duracell is always ready to play.

Problem: People are not seeing Duracell batteries as their first choice when buying batteries.

Solution: Show parents that Duracell Coppertop batteries last up to 10 years, which is basically all of childhood. This means that playtime never has to end when they use Duracell batteries to power their children's toys.

Facebook Carousel following a child through multiple stages of their childhood playing with battery operated toys.

Landing Page highlighting playtime with youthful colors.

Billboard quickly sending the message that Duracell batteries last all of childhood making them reliable and essential.

Instagram Carousel: Hannah Sharp (CW/AD)

Landing Page: Jillian Virgen (CW/AD)

Billboard: Hannah Sharp (CW/AD)