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Southwest Ambient Advertising
Problem: People do not see Southwest Airlines as the premier choice for travel.
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Solution: Ambient ads in-flight and in the airport advertise the benefits of traveling with Southwest.
The Instagram ad gets viewers excited about free in-flight entertainment with Southwest while they book their travel plans.
During the flight, passengers can track their flight with humorous copy on the coffee cups.
As passengers find their seats, they are greeted with a floormat assuring them that Southwest was the best choice because they are able to sit comfortably on their flight, no matter the cost.
Looking out the window, passengers can envision their next destination and begin travel plans.
Hannah Sharp (CW)
Hannah Davey (CW/AD)
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