Free your mind with REI.
Problem: People do not see REI as their go-to place for sporting goods.
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Solution: Get people to understand that REI not only has everything needed for a relaxing day in nature and the expertise to get your started, but also has an unbeatable membership program.
These print ads show different outdoor activities paired with confident copy encouraging people to destress with REI because REI has the expertise to ensure that relaxing is truly stress-free.
This radio spot calmly and confidently encourages listeners to shop at REI and purchase a membership to get outside and free their minds.
Digital Banner ads quickly show all you can do with REI products while encouraging viewers to relax outdoors.
Print: Hannah Sharp (CW/AD), Sydney Planka (CW)
Radio: Hannah SHarp (CW)
Digital Banner: Hannah Sharp (CW/AD), Sydney Planka (CW)